NODOOM is a speculative design intervention confronting the compulsive habit of doomscrolling. In an era where algorithmic feeds exploit human attention, this project reframes the smartphone, the very object of addiction, into a tool of resistance.
The NODOOM phone case is fitted with sharp spikes along its back and edges, acting as a tactile deterrent against mindless scrolling. By introducing discomfort to the act of holding one’s phone, the case externalizes the often invisible mental strain of digital overstimulation. The result is a physical manifestation of digital self-punishment.
Modeled in Blender and 3D printed with polymer filament, NODOOM transforms concept into provocation. By forcing discomfort through design, it reflects the pain of overexposure that digital culture normalizes. It challenges the user to disconnect, to look up, and to find connection in reality, rather than your algorithm.
Final Result
E-Commerce Website Narrative
Process
Process Manifesto
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During the branding process, I stepped out of my comfort zone, and stepped away from a more neutral sans-serif aesthetic. I found the typeface “Modula Ribbed” in a book Professor Katherine Hughes pointed me to, J. Abbot Miller’s Dimensional Typography. I was inspired by the letterform shape, but the rounded nature of the letterforms weren’t exactly what I was looking for. I vectorized the OTF in Illustrator, and modified the vector points of the ribs on each letterform, bringing them to a point rather than a curve. I imported these vectors into the typography-building software Glyphs. I set the size, and letterspacing, and exported my new bespoke typeface into an open type file (.OTF) to build my narrative assets out of my new custom version of Modula Ribbed, Modula Sharps. I’m happy to share this typeface with anyone who asks!